A contest I’m not sure I’d want to win
I don’t enter a lot of sweepstakes, but there was one that caught my eye. Not in a good way, mind you, but it attracted my attention because the prize was a six month supply of mayonnaise.
What is that, like, one medium-size jar? Total prize package valued at $3.79? Or if they really think you use a ton of mayo in your extended family is that six jars?
Now offer me a coupon — I’ll clip it or print it and be all over it like mayo on whatever you put mayo on. But energy and effort and another damn email list for a one free jar of mayo per as many contestants as enter? Because you know, your chances of winning are based solely on the number of people who enter.
Pass the mustard please, and I’ll be happy to pay for it.








By Marketing Mommy on Aug 20, 2009
I got that same pitch. A jar of mayo lasts my family about a year.
But this is what happens when brand managers start drinking their own Kool-Aid. They lose touch with reality.
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By Susan @ 2KoP on Aug 20, 2009
Oy.
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By Melanie on Aug 21, 2009
We do go through a fair amount of mayo, but that does NOT appeal.
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